The Role of Radio in Setting the Agenda for the Electorate and Creating an Atmosphere of Aggression during Elections in the Northern Region of Ghana

The Role of Radio in Setting the Agenda for the Electorate and Creating an Atmosphere of Aggression during Elections in the Northern Region of Ghana

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This study uses a qualitative approach to examine the role of radio in setting the agenda for the electorate and creating an atmosphere of aggression during elections in the Northern Region of Ghana.Fifteen research participants, made up of seven active listeners and eight iphone 14 price arizona reporters, editors, and radio presenters were engaged in conversation analysis and generated data for the study.The study revealed that radio plays a vital role in setting the agenda for the electorate before, during, and after elections in Ghana; this is done by using radio as a channel of click here communication to send messages of peace.The study also cast light on how radio uses music and entertainment to educate its audiences with messages of tolerance and free, fair and transparent elections.In view of these findings, the study strongly recommends that media practitioners and journalists be trained in media professionalism, focusing on what and how to report during election time in Ghana.